design goals
01
Clear Messaging
02
Logical User Flow
03
Cohesive Design
04
Improved SEO
breakdown
01
Clear Messaging
Clear messaging started with identifying what the landing page was trying to communicate: the what, why, and how. The page was designed with this messaging as the focus.
01
Clear Messaging
The old home page did not describe what the actual services looked like. This section was added to give visitors a clearer understanding of what P2P consultancy has to offer.
02
Logical User Flow
The old website had the team on a separate page from the who we are page. I simplifying the navigation by consolidating these pages.
02
Logical User Flow
Articles used to be scattered between the home and who are we pages. They were consolidated on the media page with more detail and clarity.
03
Cohesive Design
Not only did I aim to make this website more functional, but I wanted it to be more cohesive and beautiful.
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NOTE
Placeholder for Instagram feed yet to be added.
