design goals
01
Clear Messaging
02
Logical User Flow
03
Cohesive Design
04
Improved SEO
breakdown
01
Clear Messaging​
Clear messaging started with identifying what the landing page was trying to communicate: the what, why, and how. The page was designed with this messaging as the focus.
01
Clear Messaging​
The old home page did not describe what the actual services looked like. This section was added to give visitors a clearer understanding of what P2P consultancy has to offer.
02
Logical User Flow​
The old website had the team on a separate page from the who we are page. I simplifying the navigation by consolidating these pages.
02
Logical User Flow​
Articles used to be scattered between the home and who are we pages. They were consolidated on the media page with more detail and clarity.
03
Cohesive Design​
Not only did I aim to make this website more functional, but I wanted it to be more cohesive and beautiful.
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NOTE​
Placeholder for Instagram feed yet to be added.
